Magazine Marketing - InCirculation

Magazine marketing is all about the publisher's communications strategy with its existing and prospective readers, and, in the case of the newsstand, the supply chain.

For a newsstand delivered title, magazine marketing will typically include trade marketing activity to organise copy and point of sale placement, as well as above and below-the-line marketing activity. For subscription and controlled circulation magazines, magazine marketing is more about direct marketing techniques - both traditional and online - and skills like database management and copywriting come to the fore.

InCirculation magazine, because it has dedicated sections for each route to market (newsstand, subs/postal, online, export), covers all the magazine marketing bases.

InCirculation magazine is available free in the UK, and on subscription elsewhere. Please visit our registration page for more details. In addition to the bimonthly magazine, our site is home to an expanding range of services, including an issue archive, an extensive publishing services directory, an events diary and a recruitment section.

“InCirculation is just about the only trade mag I read that contains
genuinely useful articles.”

Charley Davies, Publishing Director, Emap Automotive