Newspaper Marketing - InCirculation

Newspaper marketing is fiercely competitive. For the national press - quality, midmarket and popular - each title has one or two direct competitors with whom they slug it out, competing for every last sale in a gradually declining market.

Despite the fragmenting media scene, publishers are not relinquishing their traditional markets without a fight. Successful newspaper marketing techniques adopted by one paper are quickly mimicked by the others, and each marketing department is locked in a continual quest for the next big thing. Thirty years ago, it was bingo; more recently it's been Su-doku, CD/DVD giveaways and posters. And, less high profile, there is, bubbling away continuously in the background, a wide range of reader clubs and promotions.

The regional press is similarly active, though slightly less frenetic. Most of the regional titles do not have direct rivals in their areas, so their newspaper marketing is more geared to building brand loyalty and keeping their target market in the newspaper buying habit.

Whether national or local, InCirculation magazine covers all aspects of newspaper marketing. The magazine is available free in the UK, and on subscription elsewhere. Please visit our registration page for more details. In addition to the bimonthly magazine, our site is home to an expanding range of services, including an issue archive, an extensive publishing services directory, an events diary and a recruitment section.

“InCirculation is just about the only trade mag I read that contains
genuinely useful articles.”

Charley Davies, Publishing Director, Emap Automotive