Publishing Strategy - InCirculation

Publishing strategy, for newspapers and magazines, is essentially a choice of channels; How to make your content available to your target audience is the essence of publishing strategy.

The choices are varied and growing! Print, online, mobile. If you publish in print, do you use the newstrade or rely on postal services - or, for that matter, dump bins or door to door? If online, do you make your content free to all, or do you ring fence your best stuff behind subscription barriers? Do you charge for your publication or give it away for free. Increasingly, the key publishing strategy choices are circulation related.

That is why InCirculation is so much more than a circulation magazine. Over a third of our readership is made up of senior corporate management (managing directors and publishing directors) - executives who don't deal with circulation day to day, but who are responsible for the key publishing strategy decisions.

InCirculation magazine is available free in the UK, and on subscription elsewhere. Please visit our registration page for more details. In addition to the bimonthly magazine, our site is home to an expanding range of services, including an issue archive, an extensive publishing services directory, an events diary and a recruitment section.

“InCirculation is just about the only trade mag I read that contains
genuinely useful articles.”

Charley Davies, Publishing Director, Emap Automotive