Subscription Marketing - InCirculation

Subscription marketing is a growth area of publishing.

Increasing pressure on retail space and the growth of online publishing means that subscription marketing is playing an increasingly important role in many publishing companies.

Direct marketing is the essence of subscription marketing; the identification of audience segments, the tailoring of a message for that audience and the crafting of a compelling offer, testing and appraisal followed by roll out using both traditional (direct mail, telemarketing) and online marketing techniques. And, to complete the loop, full campaign analysis looking at return on investment, cost per acquisition and other metrics and the feeding of that information back into future campaign planning.

Key skill sets include data marketing, statistics and copywriting. In each issue of InCirculation magazine, we look in-depth at subscription marketing issues, skills and techniques. InCirculation magazine is available free in the UK, and on subscription elsewhere. Please visit our registration page for more details. In addition to the bimonthly magazine, our site is home to an expanding range of services, including an issue archive, an extensive publishing services directory, an events diary and a recruitment section.

“InCirculation is just about the only trade mag I read that contains
genuinely useful articles.”

Charley Davies, Publishing Director, Emap Automotive